Gaia Retreat & Spa is a multi-award-winning wellness retreat in the Byron Bay Hinterland, co-founded by Olivia Newton-John. Renowned for its holistic approach to health and rejuvenation, Gaia offers luxurious accommodation, gourmet organic cuisine, and a world-class spa experience. Surrounded by lush landscapes and tranquil energy, it provides the perfect environment for guests to reconnect, restore, and renew. Recognised multiple times as both the World’s Leading Retreat and Australia’s Leading Retreat, Gaia continues to set the benchmark for wellness and design excellence.

Project

At Gaia Retreat & Spa, I lead the creation of all in-house print and branded materials, ensuring a cohesive and elevated visual presence across all touch-points. My responsibilities include the design and production of packaging, signage, photography, social media content, EDMs, digital design assets, and video editing. Collaborating closely with the remote marketing team and a partnered digital agency, I ensure that every creative output reflects Gaia’s luxury brand identity, holistic philosophy, and timeless aesthetic.